In the age of mass media, horror enthusiasts needn’t go to a bookstore or cinema to get their fix. And for once, it’s not the Internet that is to blame.
A Dying Fire
Every day and every night, the syndicate news channels spew one horror story after another. There is enough drama to satisfy our every craving for fear and terror. And should the world fail to be on fire, the news writers add drama to whatever is happening with a few choice words: calling a collision a “car accident” doesn’t turn any heads, but “disaster” still gets a response.
It’s no secret that we are desensitising at an alarming rate. Hundreds get killed in a natural cataclysm, yet we shrug and check our Facebook status. News outlets desperately try to fan the flames of this dying fire by using ever more superlatives, but fact remains that the number of people who give f*** all about anything is dwindling faster than ever before.
You can only fan a flame so many times before it starves.
Unfortunately, the horror side of the entertainment industry feeds off that same dying fire. The audience isn’t scared – or even mildly uneasy – unless they care. Unless they empathise with at least one of the characters and their situation. The artists’ job is to make them care. Feed the fire, as it were.
But that has become an uphill battle in all media.